OK, so let’s start by defining these acronyms: B2B = Business to Business B2C = Business to Consumer H2H – Human to Human While we regularly speak about B2B or B@C marketing strategies (including us at Marketing Edge) isn’t it really all about human to human relationships and communication? Marketing programs and campaigns are created…Read more
The following article explains the difference in SEO Strategies for B2B and B2C companies: Goals. The goal of a B2B company is to work with someone long-term, while a B2C company might just want someone to make a purchase once. SEO Considerations: The goals of your customers are everything, so almost all aspects of SEO…Read more
Hear from Google on how business is changing in the digital age.