1. Creating Marketing Content with Quality According to Loren McDonald, Vice President of the Industry Relations of Silverpop, an IBM Company: The future of B2B marketing will combine a prospect’s social graph, online behavior, content interactions, demographic and firmagraphic information with scoring, predictive analytics and marketing, content and salesforce automation. “In the future, explicit and implicit…Read more
The following article explains the difference in SEO Strategies for B2B and B2C companies: Goals. The goal of a B2B company is to work with someone long-term, while a B2C company might just want someone to make a purchase once. SEO Considerations: The goals of your customers are everything, so almost all aspects of SEO…Read more
To give you more insight on how SEO and inbound content marketing helps B2B companies, below are some examples of companies that use this kind of marketing strategies. B2B Marketing found that although 56% of respondents saw content marketing as having an impact on sales, there were more concerning undertones: 15% saw little or no…Read more
Hear from Google on how business is changing in the digital age.