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Focusing First on Your Prospect’s Needs – Four Essential Tips

“Nobody cares how much you know, until they know how much you care.” Theodore Roosevelt   So why include this quote from Theodore Roosevelt? It provides a tremendous insight that many marketers fail to follow. In the excitement to tell prospects about the latest and greatest product features or about the company’s latest accolades, marketers…
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Top 5 Tips to Create an Effective Marketing Plan

An effective marketing plan grows with your organization. People may come and go and approaches may change but a written, detailed plan keeps everyone on the same page. A problem for B2B businesses is when a marketing plan is written and left to gather dust. Insights from key parties are not taken into account during…
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