OK, so let’s start by defining these acronyms: B2B = Business to Business B2C = Business to Consumer H2H – Human to Human While we regularly speak about B2B or B@C marketing strategies (including us at Marketing Edge) isn’t it really all about human to human relationships and communication? Marketing programs and campaigns are created…Read more
About: Bob Derr
Recent Posts by Bob Derr
“Nobody cares how much you know, until they know how much you care.” Theodore Roosevelt So why include this quote from Theodore Roosevelt? It provides a tremendous insight that many marketers fail to follow. In the excitement to tell prospects about the latest and greatest product features or about the company’s latest accolades, marketers…Read more
An effective marketing plan grows with your organization. People may come and go and approaches may change but a written, detailed plan keeps everyone on the same page. A problem for B2B businesses is when a marketing plan is written and left to gather dust. Insights from key parties are not taken into account during…Read more
“Planning without action is futile, action without planning is fatal.”- Anonymous Many companies do not have a marketing plan and worse yet even if they do have one, they do not adhere to it. This haphazard approach will not lead to success. A plan without follow-through sounds like a Shakespearean conflict but it is very…Read more
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