Monthly Archives: September 2015

Top 5 Tips to Create an Effective Marketing Plan

An effective marketing plan grows with your organization. People may come and go and approaches may change but a written, detailed plan keeps everyone on the same page. A problem for B2B businesses is when a marketing plan is written and left to gather dust. Insights from key parties are not taken into account during…
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Top 5 Tips to Execute Your Marketing Plan

“Planning without action is futile, action without planning is fatal.”- Anonymous Many companies do not have a marketing plan and worse yet even if they do have one, they do not adhere to it. This haphazard approach will not lead to success. A plan without follow-through sounds like a Shakespearean conflict but it is very…
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SEO Best Practices for B2B Companies – 3 Suggestions

1. Creating Marketing Content with Quality According to Loren McDonald, Vice President of the Industry Relations of Silverpop, an IBM Company: The future of B2B marketing will combine a prospect’s social graph, online behavior, content interactions, demographic and firmagraphic information with scoring, predictive analytics and marketing, content and salesforce automation. “In the future, explicit and implicit…
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